Most people never say what they want. It’s not because we don’t want. We want fiercely and constantly. It happens in the moments before falling asleep or while daydreaming on the car ride home. We want to spend more time with our families, overcome social anxiety, eat healthier food, open a bakery, build an app, or just find a few more moments of calm in a hectic life. But rarely do we get to even express these dreams, and even more rarely do they ever come true.
When we can’t name our dreams, we mostly can’t reach them. The world is a maze of forms and gatekeepers and schedules and obstacles, and most dreams die by a thousand paper cuts long before they are said aloud. They die in the not-knowing-where-to-start and in the phone calls never made.
Every unrealized want is a quiet tragedy of human potential.
Now imagine every person on earth with a second mind beyond their own. A general manager whose whole job is to find out what you want and make sure it happens. Someone that hears the half-sentence, “I feel like there’s something more I could be doing,” and helps fill in the blanks. This might not be a genie in a bottle, but it can be someone that says, “This is the thing you’ve been dreaming of your whole life. Let’s go get it. Here’s how.” And then builds a plan. Sends the email. Makes the phone call. Finds the funding. Keeps you on schedule. Clears the way and solves all the problems it can until the human part, the wanting and the dreaming, is all that’s left.
Here’s the best part: we have no idea what people will want. The world until now has been shaped by the small number of fanatics who have somehow found a way to make their wants real. But we’ve never seen humanity with every single person’s agency fully switched on. Eight billion people who just need to write their dream down in order to get started making it happen.
So we built Muse to help people build the world they want.
Here’s to wanting. Here’s to dreaming. Here’s to everyone.
