I need to do new business development, I think, but I'm overwhelmed by the work in front of me, and another month passes with zero progress.
Should I hire a salesperson? I wonder, but then I get scared of the hundreds of thousands in fixed monthly costs and postpone it.
I'm sure many of you are familiar with this loop.
I handed this over to AI.
Now, with just a single instruction first thing in the morning, everything from list creation to form submission runs automatically.
With this system, I ran 10,000 new sales outreaches and even secured a deal from a listed company.
I'll write all about what kind of world this creates.
====
New Business Development with Just One Instruction in the Morning
My new business development starts the moment I open my PC in the morning.
All I do is tell the AI, "Create a sales list for this industry and this region."
From there:
- It automatically creates a list of companies that meet the criteria.
- It excludes companies that "decline sales solicitations" or don't have a contact form.
- It automatically submits to the inquiry forms of the remaining companies in order.
I only give the initial instruction.
While I'm doing other work, the submissions steadily pile up in the background.
Anyone who has done manual form outreach knows how incredibly tedious it is to send even 10 messages a day.
Searching for lists, looking at company profiles, finding forms, copy-pasting, fixing company names, and clicking the send button on the confirmation screen.
It's such simple work that it's hard to find the motivation to do it yourself.
In my company, no one does that work anymore.
Moreover, it's on a different level than just having ChatGPT write the text; the background program handles the actual submission, so you can run 100 or 200 cumulatively.
The world of "I'm tired today, so I'll stop at 20" no longer exists.
====
Why "Mass Sending" Doesn't Equal "Spam"
"Isn't mass sending with AI just spam?"
I get asked this every single time.
This is where I'm most particular: I change the list creation method and the messaging angle for each industry.
Lists aren't just gathered randomly; I individually design "where to get company information from" for each industry.
The text is also tailored to the industry, scale, and likely challenges, leaning into the angle the company is most likely to respond to.
For example, it might briefly read the target's homepage and include a sentence like:
"Looking at your business, it seems this area could be improved."
It's not a generic blast; personalized text for each company is included in every submission.
This is a level that would be absolutely impossible for a human to achieve.
That's why the replies aren't "No sales emails, please," but "Tell me more."
In fact, at the end of the 10,000 outreaches sent through this system, there was a contract with a listed company.
I don't think that would have happened with a generic blast.
====
Don't Miss Companies You Can't Send To
A common issue with form outreach is that a certain number of companies "don't have a form" or "result in a submission error."
Normally, you'd give up and move on, but our system switches to email to deliver the message if the form fails.
The approach reaches every company on the list through one route or another.
Just by not stopping at "only sending to companies where it's easy," the size of the reach is completely different.
It might sound like a minor detail, but new business development is ultimately a numbers game, so these missed opportunities matter most.
The response rate for form outreach is, at best, one in several hundred.
That's why whether you can design a system to "deliver to 100 out of 100 on the list" changes the number of appointments for the month entirely.
Manually, this "complete delivery" is physically impossible.
====
What I Want You to Think About Before "Hiring" Sales
One essential point here.
Hiring one person for new business development costs hundreds of thousands in fixed costs every month.
And surprisingly, even for salespeople, a large part of their job ends up being "tasks."
On the other hand, as the Ministry of Economy, Trade and Industry points out, Japan will continue to face a labor shortage.
The strategy of securing "task personnel" with humans is getting worse every year.
So my conclusion is simple:
Hand the "tasks" to AI, and have humans only handle the meetings after a reply comes in.
In fact, since moving to this system, human time is only used for "time spent talking to people we want to meet."
Even one person can function as a new business development unit.
By the way, this thinking is the same for things other than sales.
In my company and at client sites, we hand over scout sending, job posting creation, invoice issuance, and meeting minute organization to AI with the same mindset.
Almost any task that "just repeats a set procedure every month" can be handed over.
====
What to Do Starting Tomorrow
Before jumping into tools, start here:
- Map out your company's new business development flow.
- Estimate the time spent on "list creation," "submission work," and "progress management."
- Calculate how much money is being wasted every month (time x labor cost).
- Question once: "Does a human really need to do this?"
You'll probably see a larger number than you expect.
Once that number is out, what you should do is pretty much decided.
====
One final announcement.
Our company provides a service to develop these task-specific AI agents from scratch for your company. It's not a SaaS subscription; it's like "owning" your own dedicated AI.
Instead of just training or tool introductions, we listen to your actual workflow and provide something "usable from tomorrow." We provide consistent support from implementation to improvement and in-house transition.
The sales AI introduced this time is delivered as a complete system for a one-time purchase of 300,000 yen.
After that, the running cost is zero, and you can keep it running forever.
If you're a business owner or sales manager wondering, "Can we do the same for our sales?" please let's talk.
The initial consultation is free, and I can show you a demo of the form outreach AI introduced in this article on the spot. We can start by organizing how it can be used for your specific business, so please feel free to contact me via DM or LINE.
Just saying "Sales" is fine. ↓
