https://midacy.jp/?lp=DDyfQt&var_2533921=S026&var_1942281=X&var_1942282=E9901
I am grateful to President Dobashi (@Kazuki_Dobashi) for this opportunity.
I have joined Midacy Co., Ltd.
By the way, I have also joined Midacy as a franchise owner.
I am now in a position where I am both an employee and a store owner.
Actually, I made this decision quite a while ago.
*I couldn't announce it because I was still at Rakuten.
I will now explain the background.
But before that, let me tell you one thing.
One of my core pillars remains Rakuten Mobile, and that will not change.
In my resignation article, I wrote, "I will create a system to handle 10,000 lines per month by December 2026."
I am still pursuing that goal.
In fact, after leaving, the pace of line acquisition through me has increased compared to before.
I have been able to have several excellent colleagues join me, and a self-running system is already in place.
Since my time as a Rakuten employee, I have said, "Breaking 10 million lines for Rakuten Mobile will be one milestone."
After achieving that goal in December 2025, I was looking for the next place to be passionate about.
That's when I encountered "Midacy."
For those who don't know Midacy, let me give a brief overview.
It is a "one-stop beauty salon" where men can receive all the necessary grooming care in one hour for 10,000 yen once a month.
- Eyebrow styling
- Whitening
- Beard hair removal
- Nose hair wax removal
- Hand and finger hair removal
- Face pack
- Lip pack
- Nail care
These 8 types of treatments can be received in just one hour for 10,000 yen.
Why I joined the Midacy franchise.
There is only one reason.
Because I was truly moved by this service.
I have always been very careful about my appearance.
I believe that grooming is a form of consideration for others, an act to reduce negative points in interpersonal relationships, and a compulsory subject for all business people.
Since I was working at Prudential, I have continued whitening, eyebrow styling, nail care, and hair removal.
However, this habit was truly a hassle.
Whitening at the dentist, eyebrows at an eyebrow salon, nails at a nail salon, and beard at a hair removal salon.
All different shops.
Going through them all would take a whole day and cost over 30,000 yen.
However, at Midacy, all of that is completed in one hour for 10,000 yen.
I want to spread such a wonderful service more to the world.
With that pure thought, I first joined as a franchise owner.
Why I also became an employee
There are two reasons.
1. As a franchise owner alone, the scope of activity is limited.
As an owner, I can only expand the business area of my own store. To reach all of Japan, it is far from enough. I decided that there are things I can do precisely because I am both a franchise owner and an employee.
2. I thought my skills could be utilized at Midacy.
While at Rakuten, I launched several media outlets and reached a point where I was handling over 3,000 lines per month with almost only one person's labor cost. What I created there was a system that sells without using people. It doesn't depend on the operator's sense or sales staff. I created a state where the medium itself sells.
I wanted to utilize the knowledge I accumulated in that process in another field. While thinking about that, I had the opportunity to meet Midacy's President Dobashi (@Kazuki_Dobashi).
From the first meeting with President Dobashi, I felt an intuitive resonance. If we work together, it will be an interesting future. As we continued to interact, that became a conviction, and I decided on Midacy as the next place to be passionate about.
"Giving confidence to men around the world"
This is the mission of Midacy.
There is plenty of data showing that in international comparisons, "many Japanese men have low self-evaluation."
Many men who cannot take a step forward do not lack ability. What they lack is only confidence in themselves. I believe the first step is to groom oneself.
In the rapidly expanding men's beauty market, I will create a new business representing the era with President Dobashi.
Our first goal is 100 stores and 1 million annual users by the end of 2028.
Toward this goal, I will run at full speed as a headquarters employee and as a franchise owner.
I am excited for the first time in a long while, remembering the time when Rakuten Mobile's service had just launched.
After Rakuten Mobile, I will be passionate about Midacy!
[To men who have not been to Midacy yet]
I am convinced that all Japanese men should go to Midacy. It's that good of a service. First, please experience Midacy at a store near you. I'm sure you'll understand its quality.
https://midacy.jp/?lp=DDyfQt&var_2533921=S026&var_1942281=X&var_1942282=E9901
Midacy Co., Ltd.
Takusagawa
