If you want links Google and AI actually trust, but:
↳ Every good backlink costs $200 or a favor
↳ Your competitors have thousands and you have 50
Then claim the free government listings. They sit on .gov domains and almost nobody takes them.
👉Run this playbook, or let Distribb build your links every week
TL;DR
Governments run public directories of real businesses. Registering is free. Your profile lives on a .gov domain and links to your site.
↳ A .gov listing is a trust signal AI search reads
↳ It is a real registry, not a link farm
↳ Registering takes forms, and Claude fills forms fast
↳ Step 1: Register on SAM.gov
↳ Step 2: Tick the small business box
↳ Step 3: Register on your state's vendor portal
↳ Step 4: Let Claude fill the profiles
↳ Step 5: Outside the US, use your government's version
↳ Step 6: Check the links went live
The 6-step playbook
Step 1: Register on SAM.gov
SAM.gov is where the US government keeps its list of businesses it can buy from. Anyone can register.
↳ Go to sam.gov and create an account
↳ Get your free Unique Entity ID
↳ It is free. Anyone charging you to register is a middleman
You do not need to want government contracts. The listing is the prize.
Time: 1 hour of forms, then wait for approval.
Step 2: Tick the small business box
This is the part everyone misses.
↳ In your SAM profile, self-certify as a small business
↳ That drops you into the SBA's public small business search
↳ Your profile page sits on a .gov domain, with your company name and website
A public page for your business, on the US government's own site, for free.
Time: 10 minutes.
Step 3: Register on your state's vendor portal
Every state runs a portal where government buyers find suppliers.
↳ Search "<your state> vendor registration"
↳ Register as a supplier ↳ Your profile lives on the state's .gov site
Government buys from everyone. Tradies, IT, marketing, cleaning. If you sell anything, you qualify.
Time: 30 minutes per state.
Step 4: Let Claude fill the profiles
The forms are the reason nobody claims these links. So stop doing them by hand.
↳ Give Claude your business details once: name, address, website, what you sell
↳ Have it draft every profile description in the registry's format
↳ Keep your name, address and website identical everywhere
Same details on every listing. That match is what makes the signal strong.
Time: 20 minutes.
Step 5: Outside the US, use your government's version
Every country runs the same thing under a different name.
↳ Australia: each state has a supplier portal, like buy.nsw.gov.au
↳ UK: the government supplier registry
↳ EU: your national procurement portal
Search "<your country> government supplier registration" and Claude will find the right one.
Time: 30 minutes.
Step 6: Check the links went live
A listing you never check is a listing you cannot count.
↳ Search your business name plus site:.gov
↳ Confirm your profile shows your website
↳ Add every live listing to your link sheet
Then ask AI "is <your business> a real company" and watch what it cites.
Time: 10 minutes.
Run the 6 steps in order
↳ Step 1: register on SAM.gov, free, no middlemen
↳ Step 2: tick small business, land in the SBA search
↳ Step 3: register on your state's vendor portal
↳ Step 4: let Claude fill every form, same details everywhere
↳ Step 5: outside the US, find your government's version
↳ Step 6: check the links went live and log them
Try Distribb free and let the agent handle your backlinks
Thanks for reading.
Borja
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