Creatives, marketers, and agency owners, this one is for you. Here's how to create ad reads using Eleven v4 with the exact emotion, pacing, and delivery to keep your audience hooked. Copy and paste these formats into your next script.
For Premium ads:
When it comes to luxury marketing, you don't need to explain yourself. Your audience already knows who you are. A 30-second ad might only have three lines, but those lines need to match the timing and exclusive feel of your visuals. When pasting your script into Text to Speech, you want to think slow, calm, and intimate.
When writing your script, use audio tags like:
Emotion: [intimate], [serene], [effortless]
Pacing: [slow], [long pause], [deliberate]
Delivery and volume: [softly], [velvety], [breathy]
**For example, try:
**[long pause] [intimate, slow] Meet Edge headphones three point oh [short pause] [slow] Crafted... down to the thread. [short pause] [slow]Made for a Premium listening experience... [softly] Available now.
For inspirational ads:
These ads need a storyteller who makes the viewer feel something. The narrator usually carries the entire ad, starting out calm and quiet, building to a more powerful and intense delivery during the peak action, then settling back into the original tone. When writing your script, think about how your ad will progress and how the delivery needs to shift along with it.
At the beginning of your ad, use:
Emotion: [reflective], [contemplative], [determined]
Pacing: [pause], [slowly]
Delivery and Volume: [quiet], [low, steady], [hushed]
Once the tone starts to shift, use:
Emotion: [powerful], [inspiring], [bitter], [triumphant], [passionate]
Pacing: [building], [getting faster], [rapid]
Delivery:[resolve], [forceful], [raw]
For example, try:
[exhales] [low, steady voice, quiet and reflective] 5am. No audience. No cheers. Just you and the pavement. [running][quiet] And that voice in your head... [bitter, getting faster] You aren't FAST enough. You CAN'T do it. You're wasting your time. [exhales] [quiet resolve, slowly building] And every time... [smug] you prove it wrong. [pause] [softly] See you at 5am.
For Urgent Ads:
This is your classic Black Friday, 50%-off ad. It should create a fear of missing out. You want a direct, upbeat delivery with a sense of urgency: this is a great deal, and it might be the last chance to get it. Focus on high energy, and emphasize key points like savings by capitalizing that text.
When writing your script, use audio tags like:
Emotion: [excited], [friendly], [upbeat]
Pacing: [fast-paced] [urgent]
Delivery: [softly], [retail announcer],[punchy], [energetic]
For example, try:
[fast-paced, excited retail announcer] Deal Days are BACK at Computer Depot! For a limited time, get THIRTY PERCENT OFF... ALL laptops! And spend over one thousand dollars to get ONE HUNDRED DOLLARS back in store credit! [cash register cha-ching] [urgent, rapid-fire, still friendly] But hurry! These deals end Sunday. Stop by and make that laptop upgrade you've been waiting for!
Start creating with v4 for free
Whatever the ad, Eleven v4 gives you a voiceover that matches the emotion your script needs, fast. Whether you need a warm, conversational read for a lifestyle brand or a high-energy delivery for a product launch, you can get there without a long setup.
You don't need detailed prompts or hours of learning to get started. Just describe how you want your script delivered in natural language, and v4 brings it to life.
Start creating with Eleven v4 for free until October 12.
Until October 12, Text to Speech generations don’t draw from your credits on Creator plans and above, up to 2x your plan’s monthly allowance.
Upgrade before October 12 and your allowance increases to 2x your new plan’s monthly credits for the rest of the window.
Start creating here: https://elevenlabs.io/text-to-speech
