No matter how many "rewards" you give yourself, your life won't change. It changes when you start practicing "hospitality" toward yourself.
Rewards are things you give after achieving something. They are conditional compensation.
Hospitality is something you offer for no reason at all, simply because you are "you."
The subconscious mind sees this difference clearly.
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The Order is Reversed
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Many people have a "if only" mindset.
・Once I have money, I'll buy myself something nice.
・Once work settles down, I'll eat something delicious.
・Once I'm happy, I'll start taking care of myself.
If you think like this, nothing will ever start.
The truth is the exact opposite.
Because you treat yourself exquisitely, happiness follows you.
Switching this order is the absolute law that moves life.
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You Do It for Others, but Not for Yourself
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Have you ever experienced this?
If a friend you haven't seen in years is coming to stay, you prepare days in advance.
You chill their favorite drinks in the fridge. On the day, you tidy the room and serve coffee in a lovely cup.
When visiting your in-laws, you splurge on sweets from a nice shop as a gift.
You can put in so much effort for someone else, but what about for yourself?
You have plans for your favorite hobby, but you can't say no when asked to work overtime.
You make a proper breakfast and lunch for your family, but your own breakfast is just scraps of cold bread and leftovers eaten while standing at the counter.
You had a dentist appointment, but your parents asked for a favor, so you say "I guess I have no choice" and push the treatment back a week.
You planned to look for clothes for yourself on your day off, but you spend the whole day accompanying your family to the hardware store.
This is exactly the same as taking a "Super VIP" like yourself and shoving them into the corner of a standing bar and ignoring them.
Our brains are equipped with a massive "system" called the subconscious.
This system operates 100% faithfully to your own self-image.
If you treat yourself like a customer at a cheap standing bar, the subconscious judges, "Ah, the master prefers this kind of carelessness," and brings you a "lukewarm" reality to match.
Conversely, when you start treating yourself carefully as a VIP, the subconscious wakes up in surprise.
It starts working at full capacity, thinking, "Oh no! My master was such a precious person? I have to gather the best opportunities and good luck!"
This is also called the Color Bath Effect; the moment you seriously start wanting a Mercedes-Benz, you start seeing them everywhere in town.
This is proof that the subconscious was stimulated by the idea of a "Mercedes" and began to manifest that information.
Therefore, if your self-image is "I guess it's okay to be careless with myself," the subconscious will make sure you notice situations that manifest that "carelessness."
The subconscious is a supercomputer—no, it's even more brilliant than that.
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Host Yourself Unconditionally
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Rewards are given as a "result of accomplishing something."
They are conditional compensations, like passing an exam or working hard.
But hospitality doesn't need conditions.
Just because "you are you," your existence itself has the value of a national treasure.
That's why even when you haven't achieved any results—or rather, especially when you've failed and are feeling down—you need to heal and encourage yourself with maximum hospitality.
I used to think, "Is it okay to pamper myself when I haven't done anything?"
But a concierge at a first-class hotel doesn't treat a guest carefully because they achieved something.
They offer the best hospitality simply because the guest is there.
I realized that was all it took.
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When You Stir the Five Senses, the Subconscious Responds
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When we say "hospitality," we think of five-star hotels or Michelin-starred restaurants.
After all, the word "OMOTENASHI" has become famous... so, naturally, right?
But for the subconscious, "hospitality" doesn't mean that.
The subconscious doesn't understand the value of money, or even what money is. It only understands "sensations"—stimuli to the brain.
It directly receives the sensations that touch the skin, the scents that pass through the nose, and the sounds that reach the ears.
Therefore, "stirring the five senses" is enough.
Morning coffee.
Usually, you'd just throw a drip bag into a random mug and be done with it.
But today, choose your favorite cup and be a little particular about the water temperature.
Glug, glug, glug. While breathing deeply in the rising aroma, say to yourself in your heart, "Phew... what a great scent... let's have a good day today."
Clothes at home.
On your day off, instead of spending the day in a tattered T-shirt, change into comfortable loungewear or clothes you could go out in immediately.
Hand cream—don't just use the cheapest one from the drugstore; choose one with a scent you love.
Prepare things "specially" for yourself.
This effort of going "out of your way" is the ultimate hospitality.
You might think it's silly.
But the subconscious, seeing this "special effort," feels this:
"Ah, I am a being that deserves to be treated this carefully."
From there, confidence and energy begin to overflow from within.
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"How You Treat Yourself" is Contagious
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And from here, something interesting happens.
When you start treating yourself carefully, strangely enough, the attitudes of those around you change too.
People see how you treat yourself and unconsciously treat you the same way.
If you are always putting yourself last and enduring things, people will misunderstand and think, "Oh, it's okay to make this person endure things."
That's why, for some reason, you get stuck with all the troublesome work or have unreasonable things said to you.
Conversely, when you start hosting yourself exquisitely, your expression becomes relaxed and your voice gains strength.
Then, people sense it instinctively.
"This person values themselves. I must treat them the same way."
Hosting yourself is not selfish.
It is an act of showing others the example of "how to treat me so we can build the best relationship."
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When You Fill Yourself Up, Life Starts Moving
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Honestly, until now, I never had the idea of "pleasing myself."
"Is it okay for only me to have fun? It feels like I'm taking the easy way out."
"Don't I have to suffer more before I'm allowed to be happy?"
Since we were small, we were taught that putting ourselves last was the correct answer.
That's why guilt still follows the act of pleasing ourselves.
But imagine this.
・Someone who always has a furrowed brow, harboring resentment like "I'm working so hard."
・Someone who hosts themselves plenty, has peace of mind, and is always smiling gently.
Which one do you want to be near? You already know the answer.
People naturally gather around those who fulfill themselves, and a good flow begins to happen.
Making yourself happy is not selfish; it is an act that eventually makes those around you happy too.
Manifestation doesn't come to those who strained and worked hard or those who endured.
It comes to those who have the courage to fulfill themselves.
Try hosting your own existence as the "world's best guest."
From there, true manifestation begins.
Fulfill yourself.
I verbalize the true nature of daily discomforts and human relationships.
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