Consumer Brand Lab
For leaders doing deep competitor analysis
Consumer Brand Lab
For leaders doing deep competitor analysis
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Description
Most people assess brands through their websites, ads, and trending topics—that’s what brands want you to see. The true logic of a brand is hidden in its product structure, pricing, channels, breakout products, user discussions, and financial statements. This Skill takes any brand and, through 2–4 rounds of in-depth web research, reconstructs a complete Operating System spanning “Founder Origin → Brand Formation → Style Evolution → Product Assets → Hero Product Formation → Organizational Capabilities → Brand Growth → Current State”: covering the Founder → Brand Causality Map, brand history and turning points, style evolution and Brand Code, product architecture and Hero Product Portfolio, growth path and evolution of brand assets, then consolidating the findings into a Brand Operating System document series (positioning reverse-engineering, narrative system, investor perspective, organizational capabilities, growth path, product planning + Hero Product lifecycle and breakout path research). It strictly distinguishes evidence-backed facts from reasonable inferences, preserves source citations item by item, and does not fabricate data, sales, rankings, repurchase rates, causality, or quotations. The output is not a brand story, but a reusable brand operating system for brand strategy reference and competitive analysis.
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Competitive Intel Analyst
Start with a broad view to build a persuasive competitor database, then focus the output on the company’s core business and decision-making needs. This elevates competitor research from “case hunting” to a decision basis that can be verified, compared, and acted on. This is not a prompt that merely lists a few competitors and stitches together webpage screenshots, nor one that crams every database detail into a PPT. “Competitive Intel Analyst” is suitable for consumer goods, technology products, software services, healthcare, education, retail, manufacturing, and other industries. It first defines the research scope and builds a multidimensional search framework covering markets, companies, products/services, user value, technology paths, business models, pricing and channels, intellectual property, partners, and evidence sources. It then creates a continuously updateable, deduplicated, traceable competitor database. Finally, based on the company’s core business, intended use cases, and leadership’s decision questions, it selects a small number of highly relevant benchmarks and produces a conclusion-first leadership briefing PPT, opportunity gaps, and an action roadmap. Suitable for: Panoramic scans of new markets or product categories Product planning, technology planning, and annual strategy research Tracking key competitors, patents, suppliers, or partner ecosystems Adding to, cleaning, and updating evidence in existing competitor databases or PPTs Investment, business development, and management decision briefings Condensing large volumes of material into conclusions that leaders can understand and teams can act on Typical deliverables include a complete competitor database, a shortlist of core competitors, a leadership briefing PPT, technology/patent/ecosystem maps (as needed), an opportunity and risk list, 90/180/365-day action roadmaps, and a source index.
ResearchRapid Industry Understanding
📋 Usage Guide This Skill is an industry research engine based on McKinsey methodology, using the eight-dimension framework from Xiao Jing's "How to Quickly Understand an Industry". Tell it an industry name, and it produces a systematic research report. —————————————————————————————— 🚀 Basic Usage Just tell me the industry you want to research—the more specific, the better: a. "Analyze the solid-state battery industry" b. "Look at the humanoid robot supply chain from an entrepreneurial perspective" c. "Is the solar industry still investable now?" You can optionally provide three details (if missing, I'll use defaults): 1. Industry name: be specific, e.g., "perovskite solar" instead of "new energy"—required; 2. Goal: investment / career / entrepreneurship / competitive analysis / education, default: investment; 3. Region: China market / global / US / Southeast Asia..., default: China market; —————————————————————————————— ⚙️ What it does automatically? The entire process has 4 stages: 1. Multi-round web searches for market size/growth/penetration rate, supply chain, competitive landscape, moat evidence, policy, valuation—every conclusion has a source and timestamp, never fabricated; 2. Lifecycle positioning: use penetration rate to determine if the industry is in introduction/growth/maturity/decline—different stages have completely different research focuses; 3. Eight-dimension deep dive: business model → market size → moat (forced deep dive into dynamic trends) → competitive landscape (forced scoring on each of Porter's Five Forces) → valuation → PEST → business cycle; 4. Contrarian check: distinguish market priced-in consensus from overlooked real issues, and provide decision recommendations; —————————————————————————————— 📊 What it outputs? A professional research report in Markdown format, structured as: 1. ⚡ 30-second verdict — stage / core profit logic / biggest opportunity / biggest risk / one-sentence conclusion; 2. Research object and boundary definition; 3. Lifecycle positioning (with penetration rate data); 4. Eight-dimension analysis (moat includes dynamic trend table, Porter's Five Forces scoring table); 5. Contrarian check; 6. Conclusion and decision recommendations; 7. Key risk list; 8. Data sources and time notes; —————————————————————————————— 🔑 Two Core Highlights 1. Forced deep dive on moat: not just the type of barrier, but must answer "has it widened or narrowed in the past 2-3 years?" using market share/gross margin/pricing power data; 2. Porter's Five Forces scored individually: all five forces scored to avoid shortcuts, determining who has the strongest bargaining power now and whether the landscape is favorable or deteriorating for leaders; —————————————————————————————— ⏱️ Time Approximately 2-4 minutes, due to multiple rounds of search + dimension-by-dimension analysis + report writing —————————————————————————————— 🧩 Subsequent Extensions After the report is generated, you can continue with two specialized analyses (requires manual confirmation, won't run automatically): 1. "Unchain to find bottlenecks": identify physical bottlenecks in the supply chain that can't be bypassed when trends scale, locking in true beneficiary targets; 2. "DCF valuation": run a full discounted cash flow model for a specific company within the industry; —————————————————————————————— ▶️ Want to try? Just tell me an industry name, e.g., "Take a look at the AI agent industry from an entrepreneurial perspective" or "What's the situation with the hydrogen energy supply chain?"
Research Studio: Report + PPT
Turn a company, industry, or competitor into a research report and PPT deliverable for management presentations and strategic decisions. The research covers strategic positioning, business models, operational detail, key data, the competitive landscape, supply chains, core strengths, and future capability priorities. It also considers industry trends, market size, risks and controversies, and practical competitive tactics—helping you understand how the business wins, whether it can scale, and where it should go next. The skill organizes public research into an evidence chain with dates, data definitions, sources, and credibility notes. It takes an opinion-led approach to distill strategic claims and decision-ready talking points for presentations. The final deliverable is a complete enterprise case study report with data sources and disclaimers, along with a consulting-style PPT outline and presentation built around a single thesis, making complex information easier to explain in about 15 minutes. From the outline through the visual presentation, you can confirm the narrative angle, audience depth, page count, and design style before completing the report and presentation. It is suited to corporate strategy, investment research, consulting projects, industry analysis, and competitive benchmarking. After completion, you can continue developing a specific dimension, make cross-comparisons, adjust the framework or visual style, or research a new subject.
Information
- Version
- v12
- Last updated
- Runtime credits
- Usage-based
- Models
- Auto
