Night Market Operations: Strategies, Methods, and Standard Operating Procedures

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This book provides an in-depth analysis of the strategies and practical applications of the night market economy, offering comprehensive operational guidance from genetic diagnosis to ecological evolution. It is an invaluable resource for night market operators.

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The ultimate methodology for operating night markets in China: Integrating the strategic wisdom of seven benchmark night markets (Xingguang, Xiamen, Nanqiang, Chengdu, Shilin, Taoxichuan, and Meihekou) with the practical experience of frontline operators, this solution provides a complete solution from strategic diagnosis to operational execution. It includes a twelve-dimensional diagnostic system and eight operational SOPs, applicable to the entire process of night market planning, business development, operation, and marketing.

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