from August to May, the Premier League runs almost every week
theres goals, highlights, drama and more
every matchday is an opportunity to flood tiktok with content for 48 hours straight
and most brands completely ignore it
the smart ones wont
they run clipping campaigns for every matchday. creators are already posting football content. they just need a brand to clip for. and at under $1 CPM, you're getting views that are impossible to achieve with paid ads
38 matchdays a season -> 38 distribution events you can use for your brand
this is how you use them.
why matchdays are the biggest marketing opportunity for brands right now
think about what actually happens on a matchday.
millions of people are watching the same thing at the same time. emotions are running high. everyone is on their phone.
tiktok, twitter, insta all flooded with the same content. goals, reactions, highlights etc. the algorithm picks it all up and pushes it everywhere.
thats a huge window for distribution
the brands that figure this out early are getting an insane amount of reach weekly. every big match creates a wave of traffic that lasts 24 to 48 hours.
but most brands are sitting it out. they think Premier League marketing means sponsoring a club for millions or paying a footballer for a post. they don't realise there's a completely different way to do it with a CPM of under $1
Content Rewards lets you open a clipping campaign before kickoff, set your budget, and have hundreds of creators posting content about the match
38 matchdays.
38 chances to put your brand in front of millions of football fans
most brands miss every single one.
what brands actually work with Premier League clipping?
well you see, if you want to take advantage of the Premier League
you're best off building an app that is related to football
so I went to Claude and asked it
'Give me some ideas for football apps I can build'
and I chose Ultimate XI builder
an app where you can drag players into a formation, and let AI critique your squads balance and weaknesses
building the app
so i got to work building the app straight away
i opened codex and gave it a pretty long prompt
it took about 20 minutes to build the app
but once it was done i tested, and it was really good for a one-shot build
a full app, ready to ship
how to get thousands of people downloading your app every matchday
you've got the app. now you need people to actually use it.
this is where most app founders mess up. they build something, post about it once, get a few downloads and give up
the problem is the distribution, not the app
here's how you do it properly.
you open a Content Rewards campaign before the next matchday. set your CPM, write your creator brief, and open it up. creators across the network see your campaign and start posting content
think about what that looks like in practice.
a creator builds their Ultimate XI on your app, films their reaction, posts it right before kickoff.
another creator uses it to predict the starting lineup. another one rates a manager's squad selection.
and all of them posting during the 48 hour window when football content is getting pushed the hardest.
you're paying per verified view. if the content flops you barely paid. if it goes viral during a big match your cap protects you.
and here's what makes this so good.
38 matchdays a season. every single one is a new wave of traffic. every big result creates a fresh reason for creators to post.
every big news, upset, last minute winner is another 48 hours of organic reach for your app.
most apps run one campaign and call it that
this is a campaign that resets every single week.
which content types work best
if i had to launch a clipping campaign for this app right now
i would choose these content types:
tiktok slideshows & a logo campaign
slideshows work perfectly for a football app. a creator builds their Ultimate XI and turns it into a slideshow.
the audience is debating in the comments before they even finish scrolling. the algorithm reads that engagement and pushes it further.
the production barrier is basically zero. any creator can make one in minutes, and TikTok is actively pushing slideshows harder than any other format right now.
the logo campaign works differently but just as well.
creators find viral football clips, goals, saves etc
and they post it, but with your app logo on top and a cta in comments asking the viewer to download
this works because your creators can post the most viral clips, just with your logo on top of it
combine both in the same campaign and you've got two different content formats flooding the football at the same time.
that's the full campaign.
how our creators post slideshows at scale
i already said, the production barrier for slideshows is almost zero
but i wanted to make it literally zero
and here's the thing
you can generate high quality slideshows with GPT-Image-2
your creators can use it and mass distribute content daily
it literally only took a few seconds to generate 1 slide
all you have to do is add it in the campaign description, and your creators will use it to generate their own slideshows
the window
the Premier League is about about to end for this season
this is your chance to prepare, build and ready a plan for next season
the ones who figure this out now are going to own the football FYP for the next few years, figure it out now before this becomes saturated
reply 'premier league' + RT and ill send you the prompt i used to build the mobile app & ill show you how to scale your own app with Content Rewards
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