One guy made $50,000 just by selling websites through Google Maps and Claude

The old playbook: cold calls, generic templates, weeks of follow-up to land one client

The new playbook: you walk in already holding a finished version of what they would buy, branded to them, with a video showing it in action

The prospect isn't deciding whether to start a project. They're deciding whether to buy this specific thing. That's a completely different conversation

The stack:

• Google Maps - finds local businesses with bad or missing websites
• Claude - writes personalized outreach and site briefs in one prompt
• Lovable - builds a working landing page mockup in 5 minutes
• Higgsfield - generates a 10-second cinematic walkthrough video

STEP 1: Find the right leads

Open Google Maps. Pick a niche where the owner isn't technical and the website is critical to revenue

Best niches: roofers, landscapers, plumbers, HVAC, dental practices, salons, law firms, photographers, event venues

Avoid: e-commerce, franchises, anything national, anything where the owner isn't the decision maker

Type narrow queries. not "dentists in Austin" but "cosmetic dentists in West Austin." the narrower the search, the better the leads

Skip the top 3-4 results. Those businesses are already winning. The leads you want sit just below them

The sweet spot:

Established business, 5+ years on the map under 50 reviews no website or a website built in 2014 solid reviews despite the bad online presence

These are the gold mines. Owners crushing it offline who never fixed their online presence. The gap between what they have and what you can show them is dramatic. That's exactly why the pitch lands

Collect 25-30 leads from one niche in one city. For each one copy: business name, current website, phone number, location, one specific detail you noticed

Then hand the entire list to Claude:

1Here is my raw list of [niche] in [city] from Google Maps.
2
3For each business, add:
4- A one-line read on what is wrong with their current online presence
5- A unique angle I could use in outreach based on what I noted
6- The specific gap a new website would close
7
8Format as a clean markdown table with the original columns plus
9your additions. Keep it sharp, no buzzwords, no fluff.
10
11Here is the list:
12[paste your list]

STEP 2: Run the list through claude

You now have a structured prospect list with personalized hooks for every business

One prompt, three deliverables per business:

1You are a senior local marketing strategist. For each business in
2the list below, generate three deliverables:
3
41. Diagnosis (50 words): what is wrong with their current online
5presence and what revenue is leaking because of it. Be concrete,
6no buzzwords.
7
82. Site brief (100 words): hero angle, key services to highlight,
9tone that fits the industry, the call to action that will convert,
10one design choice that sets them apart from local competitors.
11
123. Cold message (under 70 words): opens with one specific observation
13about THIS business, references their actual service or location,
14ends with a soft ask to see a mockup. Sound like a real person who
15looked them up. No corporate language. No mention of AI tools.
16
17Format as a clean table I can paste into a CRM.
18
19Here is the list:
20[paste CSV]

Tell Claude explicitly what to avoid. The output should sound like a different person wrote each row

STEP 3: Build mockups in lovable

Don't build for all 30 leads. Build for your top 5-8

Pick leads with the most specific diagnoses, highest-rated businesses, most dramatic before/after potential. These are the ones who will reply

1Build a landing page for [business name], a [specific business type]
2in [city].
3
4Audience: [describe specifically].
5Brand feel: [3 specific adjectives].
6Hero focus: [angle from Claude's brief].
7
8Sections in order:
91. Hero with primary CTA
102. Three core services
113. About with credibility positioning
124. Social proof / testimonials placeholder
135. Final CTA section
14
15Design: [specific color palette, not "modern"], generous whitespace,
16mobile-first, subtle scroll animations, no flashy effects.
17
18Tone: [specific to industry].
19
20Avoid: AI-looking gradients, generic stock photos, "Welcome to"
21headlines, "Your trusted partner" copy.

Hit publish. you now have a live URL. Save it

For everyone else on the list the message and mockup-on-request offer is enough

STEP 4: Generate demo videos in higgsfield

Static screenshots get ignored. a 10-second video of their site in motion gets replied to

Upload 3-5 screenshots from your Lovable mockup: hero, services, about, social proof, CTA

1Create a 10-second cinematic walkthrough using these landing page
2mockup images.
3
4Camera: slow zoom on hero (2 seconds), smooth pan to services,
5gentle ease into about, end on final CTA with soft fade.
6
7Style: premium, cinematic, professional. Subtle motion on text.
8Soft depth of field. Modern editorial feel.
9
10Format: 9:16 vertical, 1080x1920.
11
12Avoid: dramatic zooms, fast cuts, aggressive color grading.

Vertical format because most prospects open messages on their phones. Vertical plays inline like content. Horizontal feels like an attachment

STEP 5: Send the outreach

the rule that breaks 90% of outreach: never mention AI, Claude, Lovable or any tool you used

the moment you say "I built this with AI" you sound like every other person in their inbox. the prospect cares about results, not your stack

1Hey [first name], built you a quick site mockup based on what
2I saw on your Google profile.
3
4[One specific observation that proves you actually looked.]
5
610-second walkthrough: [Higgsfield video link]
7Full preview: [Lovable URL]
8
9If it looks close to what you would want, happy to chat.
10If not, no worries.
11
12[Your name]

Under 70 words. The video sells. The preview link proves you did the work. The soft close removes pressure.

Subject lines that work: "Built something for [business name]," "Quick mockup for [business name]," "Saw your reviews, made you something."

Subject lines that get deleted: "Quick question," "Improving your website," "Free consultation."

Channel by niche:

Channel by niche:

• Email: most niches default
• SMS: contractors, trades, plumbers
• Instagram DM: salons, restaurants, visual businesses
• LinkedIn: law firms, financial services, B2B
• Phone calls: contractors, cleaners, anyone older demographic

Follow-ups: if no reply after 4 days, send one. If no reply after another 7 days, send a second from a different angle. Then archive.

For follow-ups, ask Claude:

1Write two follow-ups for this prospect, both under 50 words.
2Message 1: reference a specific gap in their current site.
3Message 2: reference what a competitor is doing better.
4Same tone as the original. No AI mentions.

What actually closes the deal

The mockup is the icebreaker. the Zoom call is what closes

When a prospect replies positive, get them on a 10-15 minute Zoom. Walk through the mockup with them on screen. ask what they'd change. Take notes. Quote them on the spot

By the time they're on the call they've already imagined themselves with the new site. They're not deciding whether to buy a website they're deciding whether to buy this specific one

Close rate from positive reply: 30-50%

the math:

30 outreach sequences per weekend 10-15% reply rate 3-4 positive replies 1-2 deals closed per weekend

One-time model: $2,500-10,000 cash per weekend monthly model: $2,000-4,000 new MRR every two weekends six months in: $12,000-24,000 monthly recurring

First batch: 4-6 hours for 5 polished mockups and videos once dialed in: 80 minutes for a full 30-prospect sequence

The window is open. The bar is low.

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