Over $3 billion in trading volume and 73% of users from emerging markets signal structural demand for global equity access.
Binance today announced that stock trading on its platform has surpassed $1 billion in assets under management (AUM) in 30 days since launch. The milestone is accompanied by more than $3 billion in total trading volume since the product went live on June 1, 2026.
Stock trading on Binance gives users access to over 7,000 U.S. stocks and ETFs, settled in stablecoins, directly within the Binance app alongside their existing crypto holdings.
Key figures since launch include:
- More than $1 billion in AUM reached within 30 days of launch
- Over $3 billion in total trading volume since June 1, 2026
- Average daily inflows of $42 million
- Approximately 73% of users come from emerging markets
- 1 in 7 visitors to Binance's stock trading page registered an account; of those new sign-ups, nearly 90% went on to place a trade
- Fractional orders averaged 35% of equity trading volume, with users able to participate from as little as $5
- Approximately 71% of equity holdings allocated to the Technology sector, with almost half (48%) of that directed toward Semiconductors
Closing a Longstanding Access Gap
According to Binance Research, only around 11% of adults worldwide currently hold a brokerage account. U.S. equities represent roughly half of global stock market capitalisation, yet foreign investors hold only around 18% of that market, and equity participation outside the United States broadly sits below 20%.
Stock trading on Binance addresses this by allowing users to access U.S. stocks and ETFs through stablecoins and BNB, without a traditional brokerage account. Approximately 73% of users come from emerging markets, the regions which traditional brokerages have historically underserved. Meanwhile, fractional orders averaged 35% of equity trading volume, peaking at 72% on June 10 before stabilising near 20% as smaller-size traders demonstrated preference for accessible, fractional exposure of stocks. This reflects one of the core advantages of acquiring stocks through Binance: removing the capital barrier of full-share ownership and allowing users to participate with amounts as small as $5.
User behaviour points to deliberate investing rather than speculation. Nearly 740 of the 7,000 available stocks and ETFs have already been traded. Approximately 71% of equity holdings are allocated to the Technology sector, with 48% of that directed toward Semiconductors, reflecting a clear tilt toward AI-related themes. The Technology sector generates approximately 23 times the trading volume of other sectors, underscoring the conviction that Binance users have behind these positions. The allocation patterns are consistent with a financially literate user base actively managing sector exposure rather than trading indiscriminately.
Industry Outlook
Stock trading on Binance crossing $1 billion in AUM within 30 days is an early data point in a structural shift that extends beyond a single product. Today, only around 700 million brokerage accounts exist globally, while crypto exchanges have already built distribution infrastructure reaching hundreds of millions of users in markets where traditional brokerages have limited presence. Binance Research projects that by 2031, crypto exchanges as a category could channel $2 trillion in incremental capital into global equity markets and bring 300 million new investors into the asset class.
The near-term trajectory supports the thesis. Based on current growth, Binance Research projects that AUM from stock trading on Binance could exceed $10 billion by the end of 2026, less than seven months after launch. The next wave of equity market participation is unlikely to come from traditional brokerages expanding their reach. It is more likely to come from crypto-native platforms that have already solved the distribution problem, and are now solving the access problem to bring the next few billion users onboard.
This milestone follows the recent achievement by bStocks, Binance's tokenized 1:1 U.S. securities, which hit $100 million in AUM within two weeks of launch. Together, stock trading and bStocks are part of Binance's broader effort to expand user access to assets beyond digital assets.
For more information, visit: https://www.binance.com
Disclaimer: Direct stocks are available only to eligible users and subject to local regulatory requirements and product availability. Securities are subject to market and liquidity risk, price volatility, and potential loss of capital. This content is for informational purposes only and should not be construed as financial or investment advice. Users should make an independent assessment of any transaction in light of their own objectives and circumstances and consult their own advisers where appropriate.
Disclaimer: Nest Trading Limited acts as your introducing broker and routes your orders for Securities to its clearing broker partner, Alpaca Securities LLC, for execution, clearing, settlement and custody. Binance does not handle or custody your Securities. Securities are subject to high market and liquidity risk and price volatility, particularly outside traditional market hours. The value of your investment may go down or up and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. Past performance is not a reliable predictor of future performance. Before trading, you should make an independent assessment of the appropriateness of the transaction in light of your own objectives and circumstances, including the risks and potential benefits. Consult your own advisers, where appropriate. This information should not be construed as financial or investment advice. Binance may receive payment for order flow remuneration for directing your orders. For more information, see the applicable Terms of Use, Securities Trading Product Terms and Risk Warning.
