Today, we have an important announcement for everyone.
As previously communicated, the environment surrounding product costs is becoming increasingly severe due to factors such as the soaring price of memory.
Based on our founding philosophy of "providing excellent products at fair prices," we have strived to maintain prices while absorbing the impact of rising costs in order to deliver products to you at the most affordable prices possible.
However, the recent cost increases have reached a level that is difficult to absorb through our efforts alone, and we have unavoidably decided to revise the prices of some existing products.
We ask for your kind understanding regarding this price revision.
If there are products you are considering purchasing, please consider doing so before the price increase.
Furthermore, regarding the smartphones scheduled for release next week, we are making every effort in terms of pricing to ensure they are as accessible as possible for the fans who are looking forward to the new products. Please look forward to the announcement.
The existence of fans who always support Xiaomi is our driving force. We will continue to face everyone with sincerity and strive to deliver innovative products and experiences that exceed expectations.
We look forward to your continued support for Xiaomi.
*Prices will be increased sequentially across each sales channel.
