Some of the people on your feed aren't people. You already knew that. What you probably didn't know is that the accounts running them are getting paid by the view.
Launchpoint has a $1 million rewards pool paying creators $1 for every 1,000 views on AI character content. You create an original character, make videos with it, publish them, and submit through Launchpoint.
No audience required to start. No equipment. No appearing on camera. No brand deal to negotiate.
That's the whole offer. The rest of this is how to actually do it.
Why AI Characters Work at All
Before the how, a quick word on why anyone watches this content because if you don't understand that, you'll make videos nobody finishes.
Virtual personalities aren't new. Lil Miquela has been running brand campaigns for years with millions of followers. Aitana López built a working modeling career in Spain without being a person. What's new is that producing this content no longer requires a studio.
People watch AI characters for the same reasons they watch human ones: the character is interesting, the format is satisfying, or the video is funny. The AI part gets attention for about three seconds. Everything after that is normal content fundamentals.
Keep that in mind. You're not making "AI content." You're making content, with a character who happens to be generated.
Part 1. Your Character
Start with a person, not a look. The most common beginner failure is building a face and no personality. Write three sentences before you generate anything: who they are, what they do, what they'd have an opinion about.
Good: a sarcastic 30-something who reviews gym equipment she clearly resents. Bad: a beautiful woman who posts lifestyle content.
Lock your references. Generate until you have a face and style you'd recognize in a crowded feed, then save those reference images. Everything you make from here uses them.
Original only. No celebrities, no copyrighted characters, no real people's likenesses without permission. This is a program requirement and also basic self-protection build on borrowed identity and you own nothing.
Part 2. Genjutsu, Explained Simply
Higgsfield Genjutsu recasts existing motion with your character. Point it at a video with movement you want, give it your character, and it produces that performance with your character in it.
For a beginner this is the unlock, and here's why: generating convincing human movement from a text prompt is hard and takes real practice. Genjutsu skips the problem entirely by starting from motion that already looks right.
Practical guidance:
Choose motion from formats already performing on the platform you're targeting. The format does the distribution work; your character does the differentiation.
Keep movement consistent with personality. Character coherence beats production value every time.
Batch your production. Lock the character once, then generate a week's content in a session. This is what makes the per-view economics work your cost per additional video is effectively nothing.
KEEP IN MIND YOU HAVE:
• Up to 5 free generations in Higgsfield AI Influencer Studio
• Up to 3 free generations in Higgsfield Genjutsu
Part 3. Getting Views
The pool pays on views, so this is not the step to skip.
Volume over perfection. A daily poster at 70% quality beats a weekly poster at 95%, by a wide margin, both algorithmically and in audience building.
First second decides everything. Movement, face, or text hook give the viewer a reason not to scroll.
Post everywhere. TikTok, Reels, Shorts, X. One video, four platforms, four view counts.
Own your assets. Music and any footage you add must be yours or licensed. Strikes compound and can take down the account carrying your character.
GPT-6.1 Sol is built for exactly that kind of work: long-horizon, multi-step execution with tools, holding context across an entire run instead of a single prompt. Dropped into this workflow, it stops being a chat box and starts behaving like a production assistant that plans the batch, keeps each character on-voice, and tracks what's already shipped.
The generation was always going to get cheap. Orchestration is the part that actually scales you from one character to a system.
Part 4. Launchpoint and Getting Paid
Publish, then submit through Launchpoint so your views are tracked and paid.
Submit each video as it goes live. Use the approved campaign link, stick to the agreed posting schedule, and check the final program terms before you start they define what counts and what doesn't.
Reaching the top of that table takes consistency, not luck.
The $10K Month
Ten thousand dollars means ten million views. That sounds impossible until you break it down: it's not one viral video, it's volume across a system. The creators getting there aren't running one character; they're running three or four, each in a different niche, each posting multiple times daily across four platforms.
Do the math on that and you're looking at 300-400 pieces of content a month, produced in batches because the marginal cost of another Genjutsu render is nothing. One character going viral covers a third of the target. The system covers the rest.
Your First Week
- Write the character bio. Three sentences minimum.
- Generate and lock your reference images.
- Pick three trending formats and run them through Genjutsu.
- Set up your accounts and publish.
- Submit through Launchpoint.
- Repeat daily.
The pool is open now and it's finite. The creators who start this week are the ones who'll have an audience by the time everyone else notices.
Arc.
