X launches U.S. Cashtag Program with brokerage partners

@XBusiness
ENGLISHSep 15, 2026
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TL;DR

X has launched its U.S. Cashtag Partner Program, enabling users to trade stocks, ETFs, and cryptocurrencies directly from ticker tags via integrated brokerage partners such as Coinbase, Kraken, and Interactive Brokers.

New “Trade” option connects users from the X timeline to a brokerage

New York, NY, September 15, 2026 — X today announced the U.S. launch of the X Cashtag Partner Program, connecting financial conversations on X with the ability to trade through participating brokerages. At launch, X users can tap through Cashtags to brokerage partners, including Interactive Brokers, Moomoo, Gemini, Kraken and Coinbase.

Cashtags turn ticker symbols for stocks, ETFs and cryptocurrencies into interactive destinations, giving X users real-time access to market conversation and financial information. Now, X Cashtag partners give users a seamless path from discovering a ticker and following the conversation on X to taking action with a brokerage.

When users tap a supported Cashtag, they can view the asset’s price chart and related posts on X, then select “Trade” to continue to a participating brokerage, where they can log in or sign up and complete their trade.

@Monique_X, Head of Global Advertising, SpaceXAI

“With our Cashtag partners, we’re connecting the financial conversation to action. People come to X to discover what’s happening, shape the conversation, and act in real-time on what matters to them. Our Cashtag partners make it possible to move seamlessly from discovery and conversation to a brokerage, without breaking the moment.”

How to trade with X Cashtag brokerage partners

  • Find an asset: Search for or post a Cashtag on X.
  • Explore on X: Tap a supported Cashtag to see related posts and price information.
  • Tap a brokerage partner: Tap through to a participating brokerage’s mobile app or web experience, and log in to an existing account or sign up for a new one.
  • Make a trade: Complete the transaction directly at the participating brokerage.

Mridul Singhai, Product Engineering Lead, X

“Cashtags close the gap between a ticker on the timeline and the market itself. When you post or tap a ticker, you’re taken right to the asset, where you have seamless access to the live chart, the conversation around it, and now the ability to trade with one of our brokerage partners.”

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