Skills

Competitor analysis

Deep-dive into competitor analysis, identify core differentiators, and craft precision market strategies—all packaged in a professional McKinsey-style presentation that transforms complex competitive data into actionable insights.

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creditsEarned
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Competitor analysis preview 1

Why we love this skill

This skill crafts comprehensive competitor analysis, transforming raw market data into actionable strategies. It meticulously compares features, pricing, and market positioning, then delivers tailored recommendations for your product. Gain a decisive edge by understanding competitor weaknesses and identifying unique opportunities, complete with a professional, McKinsey-style presentation.

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Instructions

Core Mission

Create an in-depth competitive intelligence presentation for $material A (your product/company).

Competitors to analyze:

m

a

t

e

r

i

a

l

B

,

materialB,material C, $material D

Objective: Through comparative analysis, develop differentiated pricing, market positioning, and marketing strategies for $material A.

Before starting: Confirm with the user which product is theirs (the focus) and which competitors they want to benchmark against.

Execution Steps

Phase 1: Deep Intelligence Gathering (Research)

Goal: Collect the latest intelligence on

m

a

t

e

r

i

a

l

B

,

materialB,material C,

m

a

t

e

r

i

a

l

D

a

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d

materialD∗∗and∗∗material A across the web.

Focus Areas:

Core Features: Major updates from the past 3 months

Pricing Strategy: Free/paid tier details, enterprise pricing

User Sentiment: Extract key themes from Google, Reddit, X (Twitter), YouTube reviews (Positive vs Negative signals)

Market Positioning: How each competitor positions themselves (messaging, target audience)

Distribution Channels: Where and how they reach customers

Research Actions:

Use googleSearch to find recent product updates, reviews, and pricing information

Use fetch to read competitor websites, pricing pages, and feature documentation

Extract user sentiment from community discussions and review platforms

Phase 2: Structured Data Extraction (Extraction)

Based on collected intelligence, organize the following key data points:

Feature Differentiation:

Features competitors have that $material A lacks

Features $material A has that competitors lack

Overlapping features with quality/implementation differences

Value Propositions:

Each competitor's core selling point (USP)

$material A's unique value proposition

SWOT Analysis for $material A:

Strengths: What you do better than competitors

Weaknesses: Where competitors have the advantage

Opportunities: Market gaps or competitor vulnerabilities to exploit

Threats: Competitive moves or market trends that pose risks

4P Marketing Mix Comparison:

Product: Feature set, quality, innovation

Price: Pricing tiers, value perception, positioning

Place: Distribution channels, market reach

Promotion: Marketing tactics, messaging, brand presence

Tool: Use write tool to create a structured analysis document with all extracted data.

Write

hase 3: Strategy Generation (Strategy)

Based on data analysis, output specific actionable recommendations for $material A:

Pricing Recommendations:

How to leverage price anchoring to compete effectively

Example: Establish a high-value mid-tier to undercut premium competitors while maintaining quality perception

Identify pricing gaps or opportunities in the market

Promotion Strategy:

Aggressive marketing messaging targeting competitor weaknesses

Example: If $material B is expensive → "Enterprise power at startup prices"

Example: If $material C has limited features → "All-in-one solution, no integrations needed"

Channel strategy: Where to reach customers competitors are missing

Content Moat Strategy:

Core Narrative: Distill $material A's unique brand story or design philosophy (beyond feature lists)

What belief or vision drives your product?

What problem do you solve that others ignore?

User Education: Design a "How-to" or "Best Practices" content series showcasing scenarios only $material A can solve

Tutorial content that demonstrates unique capabilities

Use case libraries that build expertise around your product

Trust Assets: Plan case studies or user testimonials proving irreplaceable value

Customer success stories with measurable outcomes

Industry validation or expert endorsements

Tool: Use write tool to create the strategy document.

Write

Before generate slides, ask user whether they want to create slides or not. If yes, continue. If no, the task completes here.

Phase 4: Visual Output (McKinsey-Style Presentation)

Design a 25-35 slide professional presentation deck in the style of top-tier strategy consulting firms (McKinsey/BCG), emphasizing high information density with minimalist tech aesthetics.

Visual Requirements:

Design Aesthetic:

Tech-minimalist but information-heavy

Clean, sharp, and authoritative

Every inch of space serves clear, incisive business analysis

Typography:

Headlines: Serif fonts (Times New Roman, Playfair Display, or Libre Baskerville) for premium financial report feel

Data & Body Text: Clean sans-serif (Open Sans, Lato) for chart labels and data numbers

Clear hierarchy and readability

Color Palette:

Background: Clean white (#FFFFFF) or soft light grey (#F5F5F5)

Text: Sharp black (#1a1a1a) for maximum readability

Data Accents: Deep Royal Blue (#003AE7) for primary data highlights

Supporting Colors: Distinct shades of grey for data hierarchy

Chart Fills: Blue gradients for area charts, solid blue for emphasis

Layout Principles:

High Information Density: Sophisticated multi-column layouts mimicking actual business analysis decks

Structured Frameworks: Strategic diagrams, 2x2 matrices, comparison tables with thin clean lines

Rich Data Visualization: Complex, precise charts (stacked bar charts, waterfall charts, line graphs with annotations)

Generous Margins: 60-80px edge spacing for breathing room

No Empty Slides: Every slide packed with actionable insights, not decorative filler

Slide Structure (Suggested):

Cover Slide: Title + Subtitle + Date

Executive Summary: Key findings at a glance (1-2 slides)

Market Landscape: Competitor positioning map

Feature Comparison Matrix: Detailed feature-by-feature breakdown (2-3 slides)

Pricing Analysis: Tier comparison with value assessment

User Sentiment Analysis: Aggregated review data with sentiment scores

SWOT Analysis: Visual SWOT for $material A

4P Marketing Mix: Side-by-side comparison across all competitors

Gap Analysis: Market opportunities and white space

Strategic Recommendations: Pricing, positioning, and promotion strategies (3-5 slides)

Content Moat Strategy: Narrative, education, and trust-building plan (2-3 slides)

Action Roadmap: Prioritized initiatives with timeline

Appendix: Supporting data and methodology (optional)

Tool: Use slidesGenerate tool with McKinsey style guide:

Plain Text

styleGuide: "Design Aesthetic: Modern corporate presentation style with clean, breathable layouts inspired by professional business intelligence reports. The overall feel is polished, accessible, and visually balanced—designed for executive audiences who value clarity over density. Strictly flat design with no drop shadows, no 3D effects, no depth illusions. Maintain a calm, professional business atmosphere.

Background Color: Soft light grey #F5F5F5 or white #FFFFFF for main content areas, creating a clean canvas that enhances readability and provides generous breathing room.

Primary Font: Playfair Display or Libre Baskerville for main headlines and slide titles only, rendered in medium to bold weight to convey authority while maintaining elegance. Serif fonts are used exclusively for titles.

Secondary Font: Open Sans or Lato for all body text, chart labels, data annotations, subtitles, and supporting content. Clean, highly readable sans-serif that works well at various sizes. All non-title text must use sans-serif fonts.

Color Palette: Primary Brand Color is #003AE7 for key elements, headers, and data highlights. Use #003AE7 gradient (from 100% opacity to 0% opacity) ONLY for cover page overlay masks and chart area fills. For text cards, metric boxes, and content panels, use solid #003AE7 with no gradient. Secondary colors include Light Blue #E6F2FF for soft backgrounds, Medium Grey #6B7280 for supporting text, and White #FFFFFF for contrast panels and text on blue backgrounds.

Visual Elements: Generous edge margins (minimum 60-80px on all sides). Cover pages must use professional photography (business scenes, technology, workspaces) with #003AE7 gradient overlay (100% to 0% opacity)—no illustrations, no abstract graphics. Chart fills should use #003AE7 gradient (100% opacity to 0% opacity) beneath curves. All text cards, statistic boxes, and content panels must use solid #003AE7 fill with white sans-serif text—no gradients on these elements. Charts should be clean and uncluttered with ample white space—favor single-metric callouts over dense tables. Strictly flat design with no drop shadows or 3D effects. Line charts with smooth curves and minimal grid lines. Simple flat icons in white or blue. Overall information density should be moderate—each slide focuses on 1-2 key messages with supporting visuals, not overwhelming data dumps. Maintain a calm, restrained business aesthetic throughout."

Slides

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