Description

Generates a complete Measurement Model + Structural Model report from your PLS-SEM analysis outputs (outer loadings, CR/AVE, HTMT discriminant validity, path coefficients, R²/f²/Q², and SRMR). It correctly applies the HTMT threshold and interprets R² using the Cohen/Chin criteria, while avoiding causal language. It also anticipates at least 4 common journal reviewer objections (e.g., “Why was PLS chosen instead of CB-SEM?” and “No CMB test was conducted”) and provides a defense statement for each. Suitable for: business and social science researchers conducting structural equation modeling with PLS-SEM and seeking methodological rigor before journal submission.