Description

Help you identify short video ad creatives that are underperforming, experiencing drop-offs, or suffering from fatigue after launch. Determine whether the issue stems from the first 3-second hook, middle narrative, scene homogenization, ending conversion, or external factors such as targeting bids and account environments. You can provide a single symptom or submit metrics like CTR, 3-second drop-off rate, watch-through rate, conversion rate, ROI, drop-off inflection point, script, storyboard, or backend screenshots to receive an evidence-based creative diagnosis. It combines the creative's lifecycle, advertising objectives, narrative perspective, scene angles, and account benchmarks to provide clear issue locations, evidence, and items to confirm. If an iteration is confirmed, it selects only a single-variable action: changing the hook, script delivery, visual setting, or core structure, while explaining why this was chosen and why the other three are deferred. The prescription specifies what to change, what to retain, and what must remain completely untouched for every section, avoiding the need to overturn a validated structure just to fix one issue. Finally, you receive an actionable experiment card detailing the scope of changes, expected metric directions, comparison methods between variants and originals, and next steps if the tweak fails. Suitable for short video sales, lead generation, and product seeding scenarios, transforming creative iteration from guesswork into reviewable, verifiable single-variable experiments.