Ahrefs Research: Does Schema Markup (Structured Data) Increase AI Citations?

Ahrefs Research: Does Schema Markup (Structured Data) Increase AI Citations?

@AhrefsJP
JAPANESE2 days ago · Jun 24, 2026

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TL;DR

Ahrefs conducted a study of 1,885 pages to determine if adding JSON-LD schema increases citations in AI tools like ChatGPT and Google AI Overview, finding no significant causal link despite high correlation.

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