An Amazingly Powerful Sponsor Speech at a Pro Basketball Game

At a pro basketball game I attended recently, a sponsor gave a speech that was incredibly powerful.

Hello, this is Yumaro, known for non-title presentations.

On October 4, 2026, I watched the home game of the Gunma Crane Thunders in the B-League Premier. The representative of the title sponsor gave a speech that was truly amazing.

Conclusion: It was so wonderful it felt "crazy good."

The speaker was Masaki Hayasaki, representative of Ojima Dental Clinic. As a professional speech coach, I found his delivery and structure exceptional.

Although I didn't record the video and some details are from memory, here are four key takeaways:

1. Instant Connection in the Opening.

After introducing himself, he asked, "Did you enjoy the raffle near the entrance?" This referenced the active booth outside where staff were engaging fans with Instagram sign-ups. By connecting to a fresh, shared experience, he instantly shifted audience perception from "Who?" to "Ah, that place!" This technique of linking to existing memories is far more effective than listing titles.

2. Perfect Icebreaker.

He joked about receiving a "massive invoice" from the team. While risky for others, coming from a sponsor, it generated laughter and acknowledged the team's high investment. He then powerfully stated, "We pay it all upfront!" This transitioned humor into trust, showing deep support for the team.

3. Strategic Questioning.

He asked, "Have you ever seen a team you care about become Japan's number one?" Then revealed, "In 49 years, never. But this year is our biggest chance." This personalized the goal, making every fan imagine their own connection to victory. It built empathy across all fan levels and amplified existing excitement about the team's winning streak.

4. Empathy Leading to Call-to-Action.

He summarized fan duties: attend games, cheer, work/school hard, return next time. Articulating these everyday actions gave them new meaning as part of supporting the team. After painting a vision of championship glory, he grounded it in immediate action: "Let's win today." He noted Ojima Dental-sponsored games have never lost, creating a belief that victory was possible right now.

This speech transformed him from a corporate representative into a fellow supporter. Despite being an away-team sponsor, I became deeply interested in Ojima Dental, visiting their website and following their Instagram.

https://www.instagram.com/ojimadental?stkn=MWRocG13c2cydDBxcw==

I learned they support various sports, further impressing me. While ads and logos matter, human connection ultimately builds brand impression. In just 2-3 minutes, he used connection, humor, questioning, empathy, and focus. This emotional sequencing is applicable to any presentation or sales pitch.

I apologize if the term "crazy good" offended anyone; I used it to emphasize its impact. Thank you for reading.