Most onchain trading platforms still offer a narrow slice of global markets: crypto majors, a growing set of liquid RWAs, and at most a few hundred tradable exposures.
That is not the world’s markets.
The world’s markets are Apple, gold, oil, the Nikkei, USD/KRW, emerging market equities, private-company exposure, commodities, and thousands of assets most people still cannot easily reach through their local financial system.
10,000+ Markets, One Account
HelloTrade is built around one core mission: bring the breadth of a global brokerage onchain, and make it accessible to anyone with a phone and internet connection through a single mobile-first account with professional execution, low fees, and self-custody.
Over the rest of this year, HelloTrade intends to bring 10 000+ global assets onchain.
That number matters because onchain finance cannot become mainstream if users are limited to a few dozen tickers. If the future of finance is onchain, the opportunity is millions of users trading the full range of global markets.
We did not leave BlackRock to build another perp DEX. We left because, after helping launch products like IBIT and seeing how global markets work at institutional scale, we believe the next generation of market access will be built onchain.
HelloTrade is a market formation engine
Bringing thousands of global assets onchain will not happen by launching isolated order books ticker by ticker.
Wall Street spent decades learning that different assets need different execution models at different stages of maturity.
Our time at BlackRock taught us how markets actually scale in traditional finance. After after nearly 10 years of helping launch products like IBIT, the fastest ETF in history to reach $100B, and seeing how global markets work at institutional scale, we left because we believe the next generation of market access will be built onchain.
Liquid markets can support order books. Long-tail or newly listed markets often need routed liquidity, RFQ, and professional market makers before deeper native liquidity can form.
Most RWA platforms choose one side:
- Order books that create price discovery but are hard to scale across thousands of assets
- RFQ/routed liquidity that expands coverage but keeps markets dependent on external liquidity.
HelloTrade is built to combine both.
We are bringing the full market lifecycle onchain: start with broad market access, graduate the strongest markets into native price discovery, and ultimately turn them into true 24/7 venues with professional execution.
HelloTrade is live in gated alpha
This is not just a thesis anymore.
HelloTrade is live in gated alpha with a core set of initial markets to stress test our platform. We are opening access deliberately: enough traders to put real volume through the system, test new markets, and tell us what needs polish before a wider launch.
We left BlackRock because we believe the next generation of global market infrastructure will be built onchain.
HelloTrade is our attempt to build it: broader market coverage, professional execution, and self-custody in one mobile-first account.
Every market, everywhere, from one account in your pocket.
80,000+ people are already on the waitlist. Join them on our website.
