Crypto has somehow made buying feel like the intellectual part.
Finding the token, building the thesis, spotting the narrative early, getting the entry, surviving the first dip. That’s the part everyone wants to talk about.
Selling gets treated like the embarrassing part.
Sell too early and you get quote-tweeted for fumbling generational wealth. Sell too late and everyone suddenly becomes a risk-management expert while you watch six figures turn back into screenshots.
The reality is much less glamorous.
A trade is not finished when your portfolio says +$300,000.
It is finished when some of that money actually leaves the trade.
And over the last few weeks we’ve had some unusually good examples of how different that decision can look.
Loshmi realized $327,436 in profits after a month-long $STONK trade. AvgJoesCrypto distributed $650,000 of $PONS through small sales while remaining one of its largest holders.
Unipcs has openly talked about the problems created by having eight-figure positions attached to public wallets.
Murad’s alleged memecoin wallets show the same problem at an even larger scale
They all lead to the same uncomfortable question:
When are you actually supposed to sell?
There is no magic number.
But there are much better answers than “when it feels high.”
1. The Loshmi Trade: When Enough Is Actually Enough
Loshmi’s $STONK trade is probably the cleanest recent example because the decision had almost nothing to do with calling the exact top.
He started buying at $1M market cap.
His conviction came from the battle for attention between Robinhood and Solana. Robinhood was absorbing enormous amounts of memecoin attention, Solana suddenly looked like it was losing ground, and Loshmi believed the ecosystem would eventually have to respond.
Then he found Stonk.
He liked the product, the teams surrounding it and the positioning. So he kept buying dips.
The ride was ugly.
His portfolio went from $5,000 to more than $25,000, then back down to $4,000.
He held.
Eventually the ecosystem gained traction, Stonk started attracting real attention and the position grew into six figures.
Then the trade became psychologically heavier than the thesis itself.
He had hundreds of people watching his wallet.
People like to pretend emotional pressure should be ignored because “good traders are unemotional.”
That is bullshit.
If a trade becomes large enough to affect your sleep, concentration, decision-making and day-to-day life, that has become part of the risk.
Then another layer appeared.
Clarity Act headlines and FOMC were approaching. He spoke with a friend who had made seven figures day trading stocks and asked what he would do.
The answer was simple: if he wanted to realize profits, doing it before major event risk made sense.
So he sold.
$327,436 realized in 30 days.
Could $STONK go higher?
Obviously.
Loshmi himself hopes it does.
Selling can mean:
I have been paid enough for the risk I took.
It is easier to take profit and watch everyone else win after you than watch money you could have sold disappear in front of you.
That is what most people only understand after their first serious roundtrip.
2. AvgJoesCrypto: Selling Without Creating the Top Yourself
Now take the opposite problem.
You own enough tokens that clicking market sell is itself a market event.
Instead of throwing a huge position into the market, Joe sold in small clips over more than a week, often $1,000-$2,500 at a time.
$650,000 was realized.
And he still remained among the largest holders.
That is a very different exit from Loshmi’s.
Loshmi decided that the emotional and event risk justified closing most of his public exposure.
AvgJoesCrypto treated the position more like inventory.
If your wallet shows $5M in a memecoin, that does not mean you own $5M of immediately realizable cash.
Market cap lies to people constantly.
A token can have a $100M market cap and still become extremely painful to exit if the real pool depth is thin.
If selling $500,000 causes 20% slippage, your portfolio tracker is giving you a fantasy valuation.
That is why large exits often become TWAPs, VWAPs, OTC blocks or simply repeated small sales during periods of high volume.
It is finding enough buyers without becoming the reason they disappear.
3. Stop Trying to Sell the Exact Top
The obsession with selling the exact top is probably responsible for more roundtrips than almost anything else.
You cannot know the top in real time.
4. The Simplest Exit Framework: Sell in Pieces
For most crypto trades, selling in pieces solves more problems than it creates.
Imagine you own 100,000 tokens.
You could sell:
- 20% after the first meaningful expansion;
- another 20% into resistance;
- another 20% if the market turns euphoric;
- another 20% on a loss of momentum or structure;
- leave the final 20% with a trailing stop.
You are gradually converting uncertainty into cash.
This does something psychologically useful too.
Once you have taken enough money out of the trade, you become less desperate to control every candle.
A trader with 100% of his paper profits exposed watches every 5% dip like a heart attack.
A trader who has already realized multiples of his initial capital can usually let the remainder breathe.
5. Risk Multiples Are Better Than Random Percentages
One useful way to structure partials is with R.
1R is simply what you were willing to lose.
If your maximum loss was $1,000:
- +1R = +$1,000
- +2R = +$2,000
- +3R = +$3,000
You might reduce at +2R.
Reduce again at +3R.
Then trail the rest.
This is useful because a 50% gain means completely different things depending on the original risk.
A trade risking 5% to make 50% is fantastic.
A trade risking 60% to make 50% is terrible.
6. Liquidity Is More Important Than Market Cap
This deserves its own section because crypto traders still massively underestimate it.
Suppose a token is worth $200M on paper.
Your wallet owns $4M, wow You feel rich.
Then you look at the actual pool.
Maybe there is only $3M of meaningful liquidity around the current range.
Your $4M position is not worth $4M in cash, it is worth whatever the market can absorb as you sell it.
This is why whales care about:
- pool liquidity;
- order-book depth;
- 1% and 2% slippage levels;
- daily volume;
- distribution of holders;
- market makers;
- where volume is actually coming from.
This is also why selling during strength is so important.
When demand is euphoric, people are volunteering to become your exit liquidity.
When the market is panicking, everyone suddenly wants the same door.
You can guess how that ends.
7. DCA Out, TWAP, VWAP: Boring Tools That Save Real Money
DCA is usually discussed as a buying strategy, it is arguably even more useful when selling.
You can sell:
- a fixed percentage each day;
- a fixed amount every few hours;
- more when volume expands;
- more after each additional 20-30% move;
- less when liquidity dries up.
A TWAP does this through time, sell the same amount every fixed interval.
A VWAP-style exit adapts more to volume.
Sell more when the market is active, less when it is dead.
These methods are useful because they remove the emotional impulse to sell everything during one candle.
Again AvgJoesCrypto’s $PONS distribution is a perfect example.
He used it.
8. When a Public Wallet Becomes a Prison
This problem gets stranger when your wallet is famous.
Murad is perhaps the extreme version.
In 2024, ZachXBT linked 11 Ethereum and Solana wallets to Murad Mahmudov containing $24M in memecoins.
By 2025, tracked holdings were reportedly worth more than $70M, with $68M of unrealized profit according to some portfolio estimates.
Murad built an entire public identity around the memecoin supercycle.
His positions became part of the thesis, people monitor them constantly.
A transfer can become: Murad is dumping.
Then everyone else sells because they think Murad is selling.
Which means if Murad was merely moving custody, the market may still create the dump for him.
That is the bizarre reality of public wallets, there is also a reputational problem ofc.
9. Unipcs and the Problem With Everyone Watching Your Pocket
Unipcs ran into the same issue from another angle.
He became famous for the BONK trade that reportedly turned $16,000 into more than $18M.
Later, when he moved USELESS from a publicly watched wallet into an exchange account, people immediately interpreted the transfer as a possible sale.
His explanation was straightforward.
The wallet was connected to a Telegram bot, moving coins to an exchange is not proof of selling.
This is also why copying public influencer wallets is much less useful than people think.
You don’t even necessarily know whether the wallet attribution is correct.
A wallet can tell you what happened on that wallet.
That is all, side wallets exist too.
10. Don’t Automatically Sell Winners and Marry Losers
There is a behavioral bias called the disposition effect.
People tend to sell winners too quickly because realizing a gain feels good, then they keep losers because realizing the loss feels terrible.
Crypto makes this worse.
A winning token gives you constant temptation to “lock something in.”
A losing token gives you constant excuses “It’ll bounce.”
Ironically, the best traders often need to do the opposite of what feels natural: give good trends more room while killing bad trades faster.
Final Thoughts
Loshmi made $327,436 and still thinks $STONK can win.
AvgJoesCrypto sold $650,000 of $PONS without abandoning the entire position.
Murad shows what happens when a portfolio becomes so attached to your public identity that selling itself can move the market.
Different positions. Different problems. Same lesson.
People spend years learning how to find entries because buying gives them hope.
Selling forces them to make a decision.
Watching a number on a screen become life-changing money, refusing to touch it because you wanted a slightly bigger number, and then discovering that unrealized profit was never really yours.
But remember this, you don’t need to sell the top.
You need to leave the trade with enough money that missing the top no longer matters.
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