"I can't make money because I have no achievements to brag about."
People who have given up for that reason should know about this case study.
No skills. English was not his native language. He couldn't write code. Yet, at 22, he grew his business significantly and eventually led it to an exit valued at approximately $15 million (1.5 billion yen).
What he did was not invent a product no one had ever thought of.
He simply collected posts that were already getting a reaction, researched why they were read, and provided those frameworks to busy business owners.
This isn't about copying text word-for-word. It's the job of extracting the "reading order" and "word placement" from successful posts and repurposing them for different content.
In Japan, many people still haven't realized the value of this.
In this article, I will introduce the process of how a young man from Guatemala escaped a life of earning about $250 a month, became a ghostwriter, and eventually became a co-owner of a software company, adapted into a format you can use in Japan.
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A young man earning $250 a month received $5,000 a month from a US business owner
There was a young man in Guatemala, Central America, who held a part-time job earning about $250 a month.
His name is JK Molina.
English was his second language, and compared to American entrepreneurs, he had no network or capital. Still, he didn't give up on becoming famous on social media.
However, he changed his strategy halfway through.
He abandoned the method of trying to squeeze out his own opinions every day to attract attention as an influencer.
Instead, he started the task of collecting a large number of past viral Twitter posts and extracting the sentence frameworks.
Which hook makes people keep reading? In what order should you speak to increase engagement? What kind of words make people interested in a product?
He read viral posts over and over again, looking for commonalities.
Using those frameworks, he began writing Twitter posts on behalf of busy business owners.
His clients were US SaaS founders and entrepreneurs. There were projects where the reward reached $5,000 per month, which was about 750,000 yen at the time.
What he was selling was not sentences.
It was the time the business owner spent on Twitter and the revenue generated from Twitter.
This is the decisive difference from cheap writers.
If you propose, "I will write one post a day," you will be compared based on word count and workload. On the other hand, if you say, "I will collect leads from Twitter and reduce the time you spend on posting," you will be compared based on the effect on the business.
Even for the same post creation, the former is bought for a few hundred yen, while the latter is requested even for hundreds of thousands of yen per month.
The more you look for "uniqueness," the less your posts are read
People without achievements tend to think, "I must find words that only I can write."
However, if you write only your own opinions when no one knows you, readers won't stop.
You spent a lot of time every day creating posts, but all you got were a few "likes" from acquaintances. Even if you place a product, not a single one sells. The reason this continues isn't necessarily because you lack writing skills.
It's because you are thinking from scratch every time without using frameworks that have already produced results.
JK Molina didn't try to make his writing look special.
He collected posts that had received reactions in the past and researched the skeleton, not the content.
For example, frameworks like these:
"People who don't succeed do A. People who succeed do B. Which one are you?"
"If I were 22 and only had $1,000 in savings, I would do A first, then B."
"How to get the results you want without doing the tasks you hate."
Even if the content written is different every time, the order that draws the reader in is similar.
Borrow only this order and apply it to your own products and experiences. What was needed was not literary expression, but an eye to distinguish what was read.
I used the same way of thinking for the Japanese market and sold 11 million yen in two months starting from a 1,000 yen product.
It wasn't because I thought of special sentences. I simply collected articles and posts that were already selling, broke down the hook, the problem statement, the evidence, and the product presentation, and replaced them with my own sales content.
Don't collect "likes," increase the other person's revenue
Even if your followers increase, your income won't necessarily increase.
Even if a post gets 1,000 "likes," if the product doesn't sell, your bank balance won't change.
JK Molina understood this point early on.
Therefore, he didn't sell by saying, "I will write posts that go viral."
"I will collect leads for you."
"I will create posts that lead to product sales."
"I will reduce the time you spend on Twitter."
In this way, he put the reasons why business owners pay money directly into his proposal.
Writers who work cheaply list their workload, such as "500 yen per post," "daily posting," or "30 posts a month." But what business owners want is not 30 sentences, but inquiries and sales.
Even if the work content is the same, just by changing what you sell from "sentences" to "revenue and time," the unit price changes significantly.
In Japan, it's not uncommon for people to take on SNS operation agency work for 30,000 yen a month. On the other hand, there are companies that pay 300,000 or 500,000 yen a month to people who can handle everything from list acquisition to product sales.
It's not about the number of posts, but how many leads you collect. What do you guide those leads to? Which sentences do you make them read until they purchase?
People who can handle that are not just post-creation agencies. They are seen as partners who support sales.
Refused fixed rewards and received company shares
If you have several clients paying $5,000 a month, your annual income will reach tens of millions of yen.
However, the more clients you have, the more sentences you have to write. Since revenue stops if you take a break, there was a limit to income with ghostwriting alone.
So, JK Molina moved on to the next job.
French developers Tibo and Tom, who purchased his ghostwriting course, invited him to join the Twitter management tool "Tweet Hunter."
They could build software. On the other hand, JK had the data from analyzing which posts went viral and the power to sell products on Twitter.
JK didn't choose to receive only a fixed salary or referral fees.
In exchange for providing his know-how and customers, he asked for shares in the company.
Even if you can't write code, if you have the power to sell products, you can move to the owner's side. Under those conditions, he became a co-owner of Tweet Hunter and was involved in the growth of the business.
Later, Tweet Hunter was sold to the French software company Lempire.
JK said he received $2 million as an immediate payment, with additional rewards set based on performance. The total amount is sometimes introduced as being on the scale of $10 million to $15 million.
He didn't have company shares from the beginning.
It was because he analyzed posts, produced results through agency work, and collected customers that could be used for sales that he was approached by developers.
The first thing people without skills should do is not to build an app suddenly.
Find a tedious task that someone is paying for and take it over. While continuing that work, the selling frameworks and customer problems will remain in your hands.
That information will later become the foundation for products and tools.
A "cheat sheet" that can be used immediately sells better than a 100-page textbook
JK Molina's method can also be used for selling digital products in Japan.
People without achievements tend to think, "I have to create a grand course to sell it," but what buyers want is not study time.
It's a product that reduces tedious work and brings them closer to results faster.
For example, "100 selected posts that got a reaction," "A collection of DM templates that are easy to reply to," or "A sales script you can make just by filling in the blanks" can be created without special qualifications.
You don't even need to teach as a successful person yourself.
Collect successful cases that have been made public, classify them by purpose, and organize them into a form that can be used immediately. That alone can reduce the hours buyers spend researching.
A template that can be used in 30 minutes is often more appreciated than a long video course.
After creating the product, divide the roles of the posts.
Posts that verbalize the problems readers are facing. Posts that show actual results or buyer testimonials. Posts that explain why the results were achieved. And posts that guide people to the product.
You don't need to write "please buy" every day.
Convey the problem and solution in your usual posts, and guide only those who need the product. Even if there are few reactions, it doesn't mean few people are reading.
It's not uncommon for the people who actually buy the product to be readers who don't usually "like" or comment.
After exceeding 1 million yen a month, you must not increase your workload
Digital products are not finished after being sold once.
In the first sale, you introduce the content of the product; next, you use the buyers' impressions; and after that, you add bonuses and provide guidance. Even with the same product, if you change the materials you show the readers, you can sell it many times.
Profit remains higher if you improve a product that has sold once many times rather than creating a new product every month.
Furthermore, questions received from customers can be used for the next product.
If the same question comes 10 times, it's proof that many people are struggling there. If you turn that answer into a template or a short teaching material, it becomes a new product.
The target niche is also important.
Many publishers gather in conspicuous markets like "AI Beauty" or "Side Hustles." On the other hand, jobs like "follow-up emails for real estate companies," "reservation confirmation messages for beauty clinics," and "follow-up messages after recruitment interviews" are not flashy, but companies spend money on them every month.
Collect tasks that others find tedious and organize them into a form that can be used immediately.
What JK Molina sold, in the end, was also a "post framework that can be used without researching."
Just creating posts won't increase sales by even 1 yen
Even if you learn the frameworks for viral posts, that alone won't lead to income.
Even if you get 10,000 views, if the reader closes the post and it ends there, sales are zero. Even if your followers increase, if you don't have a product to introduce, your bank balance won't change.
What JK Molina was selling was also not the posts themselves.
It was the job of collecting leads on behalf of business owners and connecting those people to products. Sentences were just a means used for that purpose.
If you use the same way of thinking in Japan, you need to decide "what to sell" before collecting people on X.
This is where many people stumble.
They try to create their own product, film videos, write textbooks, create payment pages, and even handle support for buyers. They get tired before the product is finished and stop before they start selling.
But you don't need to create the product yourself.
You can partner with a company that already has high-ticket products with a sales track record and just introduce people who are interested.
Aim for 200,000 yen or more per case without creating a product yourself
In general affiliate marketing, you introduce products worth a few hundred yen or free registration projects.
To earn 1 million yen a month with a project that pays 500 yen per case, you need 2,000 successful deals every month. It's quite difficult for an individual to aim for that with just X.
On the other hand, the calculation changes for affiliate marketing that handles high-ticket products such as schools, consulting, career change support, and B2B services.
For example, if the reward is 200,000 yen per successful deal, it's 1 million yen with 5 deals a month.
What you need is not tens of thousands of followers.
Collect people interested in the product on X, have them register for LINE or email, and deliver detailed explanations. Leave the interviews, contracts, product provision, and post-purchase support to the partner.
You are in charge of lead generation.
Of course, it's not okay to just introduce anything. You need to choose a partner that has content worth the price, clear contract and refund terms, and provides support after purchase.
However, compared to creating a product from scratch, the burden until you start is significantly reduced.
Create "registration posts" instead of "viral posts"
If you do high-ticket affiliate marketing on X, change the purpose of your posts from "likes" to "registration."
Even if a post is viewed 100,000 times, if there are 0 registrants, that post is not contributing to sales. Conversely, even if it's only viewed 1,000 times, if 10 people register for LINE or email, you can guide them to the product later.
Therefore, don't sell the product directly in the post.
Write specifically about the problems the reader is facing and get them interested in how to solve those problems.
For example, if you guide a reader interested in a side hustle to a high-ticket product suddenly, they will be wary.
First, have them read posts such as:
"The reason products don't sell even though you post every day"
"The calculation to aim for 1 million yen a month even with 1,000 followers"
"What people who are exhausted by low-ticket affiliate marketing are overlooking"
After that, guide them to free materials or videos that summarize the details and have them register for LINE or email.
Even after registration, there is no need to sell high-priced products immediately.
Convey your own failure experiences, the problems buyers were facing, and points to note when choosing a product in order. Then, guide only those who are interested to briefing sessions or individual consultations.
In this format, the explanation proceeds automatically even when you are not looking at X posts.
Even if you have few followers, if you collect leads, it becomes sales
It's often thought that you need tens of thousands of followers to earn on X.
However, in high-ticket affiliate marketing, how many people you can get to register for LINE or email every month is more important than the number of followers.
If 100 out of 1,000 followers register, and 5 of them purchase the product, it becomes 1 million yen a month with a reward of 200,000 yen per case.
Of course, it's not guaranteed that 5% of registrants will purchase every time. The closing rate varies greatly depending on the product, price, and the readers you attract.
That's why the first numbers to look at are not "likes," but the following three:
How many people opened your profile among those who saw the post?
How many people registered for LINE or email among those who opened the profile?
How many people proceeded to the briefing session or interview among those who registered?
If you check these numbers, you will know where to fix to increase sales.
If the profile isn't opened, change the content of the post. If they don't register, fix the profile or free bonuses. If they don't proceed to the interview, review the sentences sent after registration.
Even if you just look at the number of post views, you won't know what to fix.
Posts disappear every day, but registrants remain in your hands
X posts disappear from the timeline in a few days, no matter how much they grow.
However, if you have them register for LINE or email, you can deliver new information and product guidance later.
A person who registers today won't necessarily buy today.
They might start a side hustle in earnest a week later. Some people change jobs three months later and start looking for ways to increase their income.
If you try to sell with posts alone, the relationship ends there with people who didn't buy at that moment. On the other hand, if you have them register, you can deliver information until the timing when the other person needs it.
The higher the price of the product, the fewer people decide on the spot.
Few people will buy a product worth hundreds of thousands of yen just by reading one post. That's why on X, you narrow it down to getting them interested and move the detailed explanation to LINE or email.
If you can do this division of roles, you won't need to write sales posts every day.
Find those who need it, don't sell it yourself
JK Molina stopped being the main character.
He wrote posts on behalf of busy business owners and collected leads using frameworks that were already selling. After that, he didn't write code himself but grew the business by partnering with people who could develop.
If you use the same way of thinking in Japan, you don't need to create the product yourself, conduct interviews yourself, and handle support yourself.
Collect people with problems on X.
Deliver useful information via LINE or email.
Introduce people who need the product to a reliable partner.
That's it.
You don't need to sell 100 products worth 10,000 yen to aim for 1 million yen a month. If the reward is 200,000 yen per case, it's 5 cases.
The important thing is not to go viral every day.
How many leads can you collect in a month? Can you deliver the necessary information to those people in order? Are you choosing a product that you can safely leave to the partner until after purchase?
If you have these three, you can make sales even if the number of followers is small.
I myself have used the method of collecting people on X and connecting them to partners with high-ticket products.
The partner is in charge of product development, interviews, payment, and post-purchase support. I focus on collecting readers on X and delivering information to those who are interested.
Just collecting "likes" won't change your life.
However, if you become able to collect leads from X every month, you will be able to introduce high-ticket products even if you don't have your own product.
So, specifically, what kind of mechanism do you use to introduce high-ticket products?
Oh, and I'm also sharing various other AI x X monetization information, so please register if you're interested.
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