A polished pastel-pink Chinese marketing proposal slide for a Mixue Ice Cream & Tea and Roco Kingdom Di Mo co-branded campaign.
{"type":"wide marketing proposal slide for a co-branded campaign visual concept","format":"16:9 presentation board, clean commercial deck design","language":"Chinese visible text with English campaign title","style":"cute youthful brand-collaboration pitch deck, pastel pink gradient background, rounded white cards, soft shadows, hot-pink headings, small decorative sparkles and clouds, polished agency proposal aesthetic","header":{"position":"top","left_logos":{"count":2,"items":["蜜雪冰城 logo with snowman mascot and text","洛克王国 ROCO KINGDOM logo with black crown icon"],"separator":"×"},"main_title":"MIXUE × DI MO CAMPAIGN","large_chinese_headline":"甜蜜冒险 萌力出发","subtitle":"蜜雪冰城 × 洛克王国 迪莫联合活动","right_hero":"large Mixue bubble tea dessert cup beside a cute blue-and-white Di Mo mascot character with yellow horn-like ears and tail, floating on a pastel rainbow streak"},"layout":{"main_sections_count":3,"sections":[{"title":"1. 项目简报","position":"left card","icon":"pink clipboard outline","content_blocks_count":3,"content_blocks":[{"label":"项目背景：","body":"蜜雪冰城与洛克王国人气角色‘迪莫’联名，以‘甜蜜冒险’为主题，打造限定产品、周边与沉浸式视觉体验，强化品牌年轻化心智，激发消费热情与社交传播。"},{"label":"项目时间：","body":"2024年7月（新品上市及联名周边同步上线）"},{"label":"合作亮点：","bullets_count":4,"bullets":["迪莫IP授权与专属形象定制","联名饮品与限定包装、周边盲盒","线下门店视觉焕新 & 户外大屏","全渠道内容传播与用户互动"]}],"bottom_thumbnails":{"count":4,"items":["street storefront poster mockup","pink campaign standee featuring Di Mo and drink","digital outdoor advertising screen mockup","tabletop collectible merchandise and drink display"]}},{"title":"2. 核心创意","position":"center card","icon":"pink lightbulb outline","intro_headline":"以「甜蜜冒险」为主线，开启与迪莫的奇妙旅程！","intro_body":"我们将迪莫设定为‘甜蜜冒险伙伴’，陪伴用户探索MIXUE的美味世界，传递快乐、元气与陪伴感。","creative_cards_count":4,"creative_cards":[{"label":"核心角色：迪莫登场","description":"萌力伙伴，元气出发","icon_or_image":"Di Mo mascot running"},{"label":"核心体验：甜蜜冒险","description":"联名新品 × 冒险主题视觉","icon_or_image":"Mixue drink cup"},{"label":"核心互动：一起出发","description":"多触点互动，激发UGC与分享","icon_or_image":"pink chat bubbles with heart"},{"label":"核心权益：限定收藏","description":"联名周边与限定包装，提升收藏价值","icon_or_image":"pink gift box"}]},{"title":"3. 目标与成果指标","position":"right card","icon":"pink target outline","goals_block":{"label":"核心目标：","bullets_count":4,"bullets":["提升品牌年轻化形象与用户好感度","推动新品销量增长","扩大品牌声量与社交影响力","沉淀用户资产，促进复购与会员增长"]},"kpi_tiles":{"title":"关键成果指标 (KPI)：","count":4,"items":[{"label":"销售目标","value":"+20%","subtext":"联名新品销售额 vs 活动前同期","icon":"pink drink cup"},{"label":"曝光目标","value":"1亿+","subtext":"全渠道曝光总量","icon":"pink eye"},{"label":"互动目标","value":"500万+","subtext":"互动总量（点赞/评论/分享等）","icon":"pink chat face"},{"label":"会员增长目标","value":"30万+","subtext":"新增会员数","icon":"pink user silhouette"}]},"footnote":"数据目标为预估值，最终以实际执行效果为准；渠道覆盖：门店 / 线上商城 / 社交媒体 / OOH / KOL / 私域"}]},"visual_requirements":{"canvas":"1152×768","palette":"soft pastel pink, white, hot pink accents, sky blue mascot details, small yellow highlights","typography":"bold rounded sans-serif Chinese headings, clean readable body copy, hierarchy like a professional brand proposal","composition":"three equal rounded white panels aligned horizontally under the hero header, generous margins, consistent pink icons, precise grid layout, high-resolution polished mockup"}}
